Key Components of On-Page SEO
1. Title Tag
- The clickable headline shown in search results.
- Keep it under 60 characters and include your target keyword.
2. Meta Description
- A short summary (under 160 characters) of the page content.
- It should be compelling and keyword-optimized to encourage clicks.
3. Header Tags (H1, H2, H3, etc.)
- Organize content hierarchically.
- Use one H1 tag (usually the page title), and use H2/H3 for subheadings.
4. URL Structure
- Keep URLs short, descriptive, and include the primary keyword.
- Use hyphens to separate words (e.g.,
/on-page-seo-tips
).
5. Keyword Usage
- Naturally integrate your main and related keywords into the content.
- Avoid keyword stuffingβfocus on readability and relevance.
6. Content Quality
- Write original, informative, and user-focused content.
- Answer usersβ queries in detail, use bullet points, lists, and media for better engagement.
7. Internal Linking
- Link to other relevant pages on your site to improve navigation and SEO.
- Helps distribute page authority across your site.
8. Image Optimization
- Use descriptive file names and alt text for images.
- Compress images to improve page speed.
9. Mobile-Friendliness
- Ensure your content is responsive and easy to read on all screen sizes.
- Google prioritizes mobile-optimized content (mobile-first indexing).
10. Page Speed
- Fast-loading pages provide a better user experience and rank higher.
- Use tools like Google PageSpeed Insights to find and fix speed issues.
11. Structured Data (Schema Markup)
- Helps search engines understand your content better.
- Can enhance search results with rich snippets like ratings, FAQs, etc.
π Summary
On-page SEO is essential for helping search engines understand your content and for delivering a great user experience. When done correctly, it increases your visibility in search results and attracts targeted traffic to your website.