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May 30, 2021

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Santosh Kumar

Key Components of On-Page SEO

1. Title Tag

  • The clickable headline shown in search results.
  • Keep it under 60 characters and include your target keyword.

2. Meta Description

  • A short summary (under 160 characters) of the page content.
  • It should be compelling and keyword-optimized to encourage clicks.

3. Header Tags (H1, H2, H3, etc.)

  • Organize content hierarchically.
  • Use one H1 tag (usually the page title), and use H2/H3 for subheadings.

4. URL Structure

  • Keep URLs short, descriptive, and include the primary keyword.
  • Use hyphens to separate words (e.g., /on-page-seo-tips).

5. Keyword Usage

  • Naturally integrate your main and related keywords into the content.
  • Avoid keyword stuffingβ€”focus on readability and relevance.

6. Content Quality

  • Write original, informative, and user-focused content.
  • Answer users’ queries in detail, use bullet points, lists, and media for better engagement.

7. Internal Linking

  • Link to other relevant pages on your site to improve navigation and SEO.
  • Helps distribute page authority across your site.

8. Image Optimization

  • Use descriptive file names and alt text for images.
  • Compress images to improve page speed.

9. Mobile-Friendliness

  • Ensure your content is responsive and easy to read on all screen sizes.
  • Google prioritizes mobile-optimized content (mobile-first indexing).

10. Page Speed

  • Fast-loading pages provide a better user experience and rank higher.
  • Use tools like Google PageSpeed Insights to find and fix speed issues.

11. Structured Data (Schema Markup)

  • Helps search engines understand your content better.
  • Can enhance search results with rich snippets like ratings, FAQs, etc.

🏁 Summary

On-page SEO is essential for helping search engines understand your content and for delivering a great user experience. When done correctly, it increases your visibility in search results and attracts targeted traffic to your website.

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